Data Stories
We work with data and analytics specialists and organisational leaders to craft stories that showcase the data while making it accessible, memorable, and emotionally compelling. Through practical examples and simple frameworks, we enable people to shape their insights into stories that influence decisions, spark engagement and move people to act. This can include working with our clients to:
How We Help
We work with clients to:
Develop the key elements of a data story: context, emotions, content, data visualisation, call to action
Understand the needs of their audience and creating engaging and compelling data stories to meet these needs
Finding the story in the data rather than finding the data in the story
What This Looks Like in Practice
Here’s a snapshot of the kind of impact we create through data storytelling projects.
Training Teams in Visual Storytelling
Delivering face to face and online training to a variety of organisations, focused on visual storytelling, making effective use of PowerPoint and presenting data in the most engaging way.
Creating a Shared Data Story
Delivering a half-day training programme for the leadership team at a data science organisation.
The session included introductory storytelling content followed by collaborative workshops enabling the team to create their own story about how they work with data and clients.
The outcome was a shared understanding of their own data story and the skills to work with clients using storytelling principles.
Building Data Storytelling into Learning Programmes
Designing an e-learning module as part of a wider data and analytics programme, focusing on the basics of data storytelling for a broad audience.
The programme included innovative AI features enabling participants to create a data story and receive feedback in real time.
How We Can Work Together
We can support organisations and leaders through:
Sign up to our online change and storytelling community for access to free webinars and storytelling resources