It’s National Storytelling Week this week.

Many people know that stories are important to us as humans. But, I am often asked about the actual business benefits of using stories in organisations.

This presentation outlines some of the latest research in this area which not only shows that stories can increase revenue and customer loyalty but can also increase employee engagement.

If you are interested in learning more about how stories could help your organisation, come along to my free webinar about business storytelling on 26th February 2021. To register, click here.